With Petra Berghäuser, PINK CARROTS has gained a creative person who has won numerous national and international awards and whose portfolio ranges from tourism and financial services to sexual wellness.

With Petra Berghäuser, PINK CARROTS has gained a creative person who has won numerous national and international awards and whose portfolio ranges from tourism and financial services to sexual wellness.

With Petra Berghäuser, PINK CARROTS has gained a creative person who has won numerous national and international awards and whose portfolio ranges from tourism and financial services to sexual wellness.

Coincidence or destiny?

Two Carrots describe how

they came to work in a health agency. Find out more here!

For the "30th" there will be a second office in Berlin for the Carrots and customers and an outlook from our management duo Stephi and Christoph.

Read it yourself!

What requirements must an eDetailer meet to perform well

in the context of closed loop marketing? Tips for content creation and technical implementation.

Welcome to PINK CARROTS, Katja Winter, Director Strategic Consulting and Development! As confessed health expert Katja expands our team with her experience and her broad marketing skills.

Sometimes active support can be so simple! Under this motto, LINDA pharmacies use the distribution of FFP2 masks to do good for others at the same time.

How will health be defined in

the future? And what role does

the Covid-19 pandemic play?

An overview on opportunities

and challenges.

With unfinished women’s

names, the campaign for Pierre Fabre targeted at healthcare professionals draws attention

to additional options in breast cancer therapy.

The Disease Attention! campaign “Loco Lotto” deals with a controversial topic: Long Covid, the wearying long-time effects

of a Corona infection.

On the verge of the 30th agency anniversary, management duo Stephanie Heuser and Christoph Witte is sharpening the strategic direction of PINK CARROTS.

Pandemic, home office, remote work – what happens next? The members of the GWA Forum Healthcare Communication are reflecting about the future of agile co-working within agencies.

How do people and brands react to changes in the health market? How do we receive health communication fit for challenges?

How do you get from the analysis to the campaign idea? In Step 2 we outline how insights can be fleshed out to become a key strategic concept – the springboard to creative development.

How do you turn a key strategic concept into a campaign? This third part shines a light on the creative process and communication planning along the customer journey.

How do you find out what the world is saying about your company, brand, portfolio, or campaign? In social media channels and online news? By listening to them.

When it comes to disease awareness, well-made cinematic storytelling reaches hearts and minds. The same applies to

all communication around

rare conditions.

Successful brand management is fundamental: Where does the brand come from, where does it stand now and where does it want to go next? In our workshops we inspire you and your team to look at things differently.

Understanding target audiences better: Personas are a great way to get deeper insights. Read here how to develop personas and how to use them in practice.