- Client: Sagella® Meda Pharma (a Mylan Company)
- Category: Relaunch, Integrated Campaign
How do you promote intimate care in Germany? The Sagella® campaign virtually frees the pubic area from all the taboo and shame still associated with it. It deals with intimate care in a respectful, but light-hearted way, showing that today it is completely natural for women to take care of their healthy sense of self-esteem.