The Lemonator

  • Client: Roche Diagnostics
  • Category: B2B Campaign
  • Awards: HMR, RX Club

Every 5th urine sample contains too much vitamin C which can lead to falsified tests: a huge problem for HCP‘s, no problem for Combur-Test®. The product range comes with an integrated vitamin-c-protection to ensure reliable results. How to convince healthcare professionals of the products’ performance, but in an unexpected way? With a fresh hint of humor – by creating a tiny comic (test) strip hero that easily wards off a downpour of lemons!