GAME OF PAIN
- Client: Recordati Pharma GmbH
- Category: Mailing
- Awards: Globals, IPA, German Design Award, Finalist Cannes and more
There are many reasons for back pain, and patients often tell surprising stories about their painful problem’s origin. We put them all on one card and developed a mailing that looks like a pack of cards, showing common back pain patient types in a light-hearted and humorous way. The joker in the game of pain: the muscle relaxant Ortoton®!