• Client: Recordati Pharma GmbH
  • Category: Mailing
  • Awards: Globals, IPA, German Design Award, Finalist Cannes and more​

There are many reasons for back pain, and patients often tell surprising stories about their painful problem’s origin. We put them all on one card and developed a mailing that looks like a pack of cards, showing common back pain patient types in a light-hearted and humorous way. The joker in the game of pain: the muscle relaxant Ortoton®! ​