- Client: LEO Pharma
- Category: Awareness Campaign
- Awards: Globals, RX Club, HMR, Comprix and more
How to leverage our successful awareness campaign against skin cancer? We started a guerilla initiative in the air – with a flying object providing shade to careless sun bathers. The surprising stunt was supported by diverse media activities online and offline and led to our life-saving message: if you love your skin, don’t get toasted.