THE ART OF

ADAPTATION

  • Client: BERLIN-CHEMIE
  • Category: Launch Campaign

What does a chameleon have to do with the lung disease called COPD? In our case, it symbolizes the performance of ELEBRATO® ELLIPTA®: the ability to easily adapt to the related health issue! We decided to go the unusual route for the product launch of BERLIN-CHEMIE’s triple therapy drug. Sometimes it needs new perspectives to transform a brand in all dimensions.​