RECORDATI PHARMA / ORTOTON® WE DON’T LET YOU IN A STITCH / WE'RE NOT LETTING YOU DOWN

  • Insight
    Ortoton® is an alternative treatment to relieve painful muscle tension, without the side effects most muscle relaxers have.
  • Idea
    Using a two-step, target group specific tactical campaign, we positioned Ortoton® to physicians with the message – Ortoton® does not leave patients in pain. We delivered it by cleverly incorporating a common German saying that uses a play on the word “stitch.”
  • Results
    Ortoton® positioned itself as the treatment of choice for lumbago and saw a significant rise in revenue. Recordati benefited from the positive image PR and deepened its relationship of trust with its target audience.
  • Services
    Strategy, Concept, Creation, Mailing, Newsletter
  • Client
    Recordati Pharma
  • Categories
    print, health

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Christoph Witte, Founder and Managing Director

 

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+49 69 42 72 614-0

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