RECORDATI PHARMA / ORTOTON® ROCKING BACKS

  • Insight
    ORTOTON® is a muscle relaxant, approved for painful back tension. Due to a lack of awareness, doctors still mostly rely on regular painkillers.
  • Idea
    An awareness campaign in three stages to remind physicians of ORTOTON® as a therapeutic option. The final stage includes a wall chart that comes to life via augmented reality.
  • Results
    The campaign has significantly boosted sales of ORTOTON®. Result: 46.4% increase in sales in 2015 for ORTOTON®, which corresponds to an increase in market share to 54%.
  • Services
    Concept,Creation,Augmented Reality
  • Client
    Recordati Pharma
  • Categories
    print, digital, health

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Christoph Witte, Founder and Managing Director

 

PINK CARROTS Communications GmbH GWA
Solmsstrasse 4
60486 Frankfurt/Main
Germany

welcome@pinkcarrots.com
+49 69 42 72 614-0

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