RECORDATI PHARMA / ORTOTON® ROCKING BACKS
ORTOTON® is a muscle relaxant, approved for painful back tension. Due to a lack of awareness, doctors still mostly rely on regular painkillers.
An awareness campaign in three stages to remind physicians of ORTOTON® as a therapeutic option. The final stage includes a wall chart that comes to life via augmented reality.
The campaign has significantly boosted sales of ORTOTON®. Result: 46.4% increase in sales in 2015 for ORTOTON®, which corresponds to an increase in market share to 54%.
print, digital, health