PINK CARROTS / RECRUITING CAMPAIGN JOIN THE PINK SIDE OF WORK / THE WORKING DEAD

  • Insight
    Frustration amongst employees at larger agencies was our starting point. We used this to start a discussion about working conditions in advertising and to lure new talent.
  • Idea
    We launched two guerilla marketing promotions in Frankfurt’s advertising district asking people to JOIN THE PINK SIDE OF WORK: “PINKUPY, the demonstration without people“ and “THE WORKING DEAD, a wake-up call for zombies from the ad industry“.
  • Results
    The activations were amplified through reports and discussions in industry newspapers and blogs, leading to more people visiting our homepage through Facebook and organic search. The increased number of people visiting the JOIN THE PINK SIDE OF WORK landing page resulted in 300 per cent more applications from qualified advertising talent and some awesome new co-workers.
  • Services
    Strategy, Concept, Print and online advertising, Employer branding, Guerilla marketing
  • Client
    PINK CARROTS
  • Categories
    print, digital, activation

CONTACT

Find out what PINK CARROTS can do for you

CONNECT WITH US

Your contact:
Christoph Witte, Founder and Managing Director

 

PINK CARROTS Communications GmbH GWA
Solmsstrasse 4
60486 Frankfurt/Main
Germany

welcome@pinkcarrots.com
+49 69 42 72 614-0

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