LSG GROUP / When X meets Y

  • Insight
    The Lufthansa Service Holding AG has 155 companies in more than 200 cities. LSG provides products and services throughout journeys – where many things need to happen together to create seamless travel.
  • Idea
    We developed the concept „when X meets Y“ for the launch of the umbrella brand LSG Group at the WTCE (World Travel Catering & Onboard Services Expo) trade show. The dynamic key visual represents the precise interactions between different specialty brands and supports the message.
  • Results
    The trade show appearance was memorable for all involved and the concept is being used worldwide.
  • Services
    Strategy, Brand workshop, Positioning, Logo development, Trade show concept, Print and online advertising
  • Client
    LSG
  • Categories
    branding, print, digital

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Christoph Witte, Founder and Managing Director

 

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Germany

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+49 69 42 72 614-0

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