LSG GROUP / When X meets Y
The Lufthansa Service Holding AG has 155 companies in more than 200 cities. LSG provides products and services throughout journeys – where many things need to happen together to create seamless travel.
We developed the concept „when X meets Y“ for the launch of the umbrella brand LSG Group at the WTCE (World Travel Catering & Onboard Services Expo) trade show. The dynamic key visual represents the precise interactions between different specialty brands and supports the message.
The trade show appearance was memorable for all involved and the concept is being used worldwide.
Strategy, Brand workshop, Positioning, Logo development, Trade show concept, Print and online advertising
branding, print, digital