LEO PHARMA / SKIN CANCER PREVENTION THE MOBILE SHADE UNIT
Every year, 220,000 people in Germany get Non-Melanoma Skin Cancer, mainly caused by careless sun exposure. People need to be reminded it’s easy to protect themselves.
Because shade usually won’t find you, we raised awareness by creating a way shade WOULD come to you. With our mobile shade unite we reminded people to go find a shady place before their skin gets sun damaged. The activation was supported by a film on the LEO site, as well as engagement on their social media pages.
By surprising people directly where the problem occurs and by creating more web-buzz we reactivated our nationwide integrated campaign for LEO Pharma, which is supported by the European Skin Cancer Foundation. It was also highly welcomed by dermatologists as it helped to increase the number of skin cancer screenings.
Strategy, Concept, Film, OoH, Event
print, digital, health, activation