BÖHRINGER INGELHEIM / RESPIMAT THE UNIQUE MIST

  • Insight
    The COPD and Asthma market is changing. The type of inhaler plays a decisive role in treating patients with respiratory disease. Respimat® differentiates itself from its competitors by delivering the active ingredients deeper into the lungs.
  • Idea
    For the global communication concept we got to the heart of Respimat’s unique selling point by developing a striking visual that works internationally and conveys the key message clearly and quickly.
  • Results
    Because of its simple and bold message delivery, numerous markets use the communication tools provided to inform prescribers about the inhaler and the respiratory portfolio from Boehringer Ingelheim.
  • Services
    brand workshop, market research, strategy, positioning, global brand campaign, brand book with warehouse function, eDetailing, sales support, print
  • Client
    Boehringer Ingelheim
  • Categories
    print, digital, health

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