BÖHRINGER INGELHEIM / RESPIMAT THE UNIQUE MIST
The COPD and Asthma market is changing. The type of inhaler plays a decisive role in treating patients with respiratory disease. Respimat® differentiates itself from its competitors by delivering the active ingredients deeper into the lungs.
For the global communication concept we got to the heart of Respimat’s unique selling point by developing a striking visual that works internationally and conveys the key message clearly and quickly.
Because of its simple and bold message delivery, numerous markets use the communication tools provided to inform prescribers about the inhaler and the respiratory portfolio from Boehringer Ingelheim.
brand workshop, market research, strategy, positioning, global brand campaign, brand book with warehouse function, eDetailing, sales support, print
print, digital, health